Now, digital dating app OKCupid is attempting to reclaim DTF by presenting a host of new interpretations of the word behind the letter F, in a new range of ads. Hobley and her team thought their vibrant, cheeky images were the right fit. They will also be up in Austin and Portland. For more information, visit the OK Cupid website. Share your email to receive our daily digest of inspiration, escapism and design stories from around the world. Art 16 Jan By Ann Binlot.
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It comes first. Creative projects from around the network. Built around a more single-minded mechanic, other apps offered up dating that was big on physical payoff but short on substance. In contrast, the OkCupid experience was designed to allow potential daters the chance to find out as much as possible about their match, revealing the person behind the profile.
We turned the substance behind OkCupid user profiles—like an interest in pottery or and opinion about politics—into something desirable, fun and sexy. We designed the ads to command attention: we worked with Maurizio Cattelan and Pierpaolo Ferrari creators of Tolietpaper Magazine who brought a playfully provocative, vibrant, graphic aesthetic to the imagery.
By Carly Stern For Dailymail. Or down to furiously make out. Or even down to fall head over heels. The dating app has just released a new ad campaign that encourages men women to be DTF, whatever that means to them — allowing users to redefine the sexual acronym to make it more about meeting a partner than finding a hook-up. Images from the tongue-in-cheek campaign show couples bonding over ‘F-ing’ together, from feeling fabulous to flossing.
Crass: The term is usually used to comment on whether someone typically a woman is open to having sex. Lookin’ for love! OKCupid is reimagining it in a romantic way, using the tagline ‘Dating deserves better’. Oral hygiene is so romantic: New ads have couples who are ‘down to’ do a bunch of different things, like floss together. It was made popular by the film Superbad, in which Jonah Hill’s character repeatedly uses the phrase.
OKCupid redefines the R-rated term ‘DTF’
Image: pexels. The Good. OkCupid OkCupid has a huge dating pool, dating uses a whole bunch of algorithms dtf find your perfect match. I’ve said this a best times free and I’ll say it dating: OkCupid’s advertising is outstanding.
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Dating is hard, no one can deny that. We just want true love to show up at our doorsteps, or, if not that, then on our phone screens. While pure.
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OkCupid gives new meaning to the phrase DTF in dating app’s first-ever campaign
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OkCupid: DTF. MediaNew York. We reinvigorated a dating leader by reclaiming a digital dating acronym.
Get the best dating app for singles and find a match based on who you really are and what you love. Online dating should focus on what makes you, well, you – because you deserve it. OkCupid is the perfect wingman. Gay dating, lesbian dating and more – you can even set your pronouns at registration! Meet people, build connections and have great dates with OkCupid — download now! Your account will be charged for renewal within hours prior to the end of the current 1, 3, 6, or 12 month periods.
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Open letter: the artists behind ToiletPaper are ‘DTF’ with OKCupid
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With over 90 million members, happn is the dating app that lets you find everyone you have crossed paths with; the people destiny has decided you should meet.
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OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art
So if DTF is here to stay, we can change its meaning so it does the opposite of what it does now. So instead, it makes you feel confident and empowered. Flip that hair. Fight about the President. Fall head over heels.
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OKCupid’s new campaign is giving a whole new meaning to DTF
As you navigate the choppy waters of dating in an attempt to find a stable relation ship, you shall encounter a strange and mysterious language that you must decipher. There will be a test at the end, so pay attention. So being DTF means that you would be interested in having sexual relations with someone.
Online dating site OkCupid is trying to reclaim the acronym, which typically stands for “Down To Fuck.” Perhaps, the ads suggest, DTF could also.
Any millennial who’s been single in the past 4 years will probably be more than qualified to talk about the black hole that is Tinder. Some who have found love hail it as the best thing since sliced bread, others have branded it as a negative take on dating which encourages hook-up culture. There’s one thing we can all agree on though: when you start swiping, it’s very hard to stop Ultimately, dating apps foster every introverts ideal scenario; getting to know someone before you actually commit to leaving your house and meeting them in person.
Alongside the new culture comes a new vocabulary. Standing for do we even need to tell you? Taking the phrase DTF and changing the connotations of the F from sexual, to anything that you want them to mean, this is hook-up culture re-branded. Nothing better than the all-natural, unpasteurized, cage-free, no artificial flavors date. The inspiration to add a twist to this classic phrase was, in actual fact, feminism.
Having been a particularly turbulent year for women, the masterminds at OKCupid wanted to dismantle some of the demeaning ways of looking at and referring to women on the dating scene. By asserting that political and social awareness has a place in dating, OKCupids mission is simple: bring power and agency back to women in the world of dating. It might even be time for a Tinder detox; we predict a romance renaissance on the rise….